CV

Director | Media & Public Relations

LOS ALTOS MARIACHI ARTS COUNCIL • August 2022 - Present

• Directs the media and media-related activities of the non-profit to raise the profile of the organization and its goals and initiatives, including both traditional and social media.

• Creates digital marketing strategy, aligns with sponsors, vendors, and other clients for published digital promotions.

• Head of media, marketing, and creative design for the Viva Mexico Women's Festival in San Antonio, TX in May 2023.

Business Pro

APPLE, INC • May 2022 - Present

• Drives sales and awareness of Apple’s products for the local medium to enterprise-sized business community.

• Engages by leading briefings and workshops that showcase how Apple and third-party technology and services can help build success. Utilizes customer relationship management (CRM) tools, plans and forecasts business performance through account management, pipeline building, and opportunity management.

• Develops account plans to start and expand adoption of solutions across the Apple ecosystem and deepen adoption within an organization.

Content Designer (Remote Career Experience), Elk Grove, CA

APPLE, INC • June 2021 - November 2021

• Used collected data and feedback to evaluate existing training content on Mail and Calendar to develop a more concise learning path for virtual an/or in-person learning. Special focus on making training accessible, inclusive, and maintaining the Apple Style. 

• Collaborated with APAC IS&T Training team to produce new Microlearning video training modules.

• Utilized productivity apps like Wrike and editing apps like Screenflow, Photohop, and Final Cut Pro to collaborate and deliver training material to other Instructional Designers and Project Managers in IS&T Training.

• Served as Panelist for 2021 Hispanic Heritage Month IS&T Discussion.

Business Support (Career Experience)

APPLE, INC • December 2020 - June 2021

• Worked alongside Apple Business team as in-store support while permanent team worked remotely. Was responsible for developing and facilitating business-focused training materials for internal use. Piloted the Zero-Spend Outreach initiative alongside Business Experts and Business Pro.

• Contributed to the 33% quarterly increase of Customer Engagement and helped get behind the business team growing to 40% Customer Engagement after increasing business awareness among team. Brought in over $200k in revenue among Business Development and Growth accounts.

Creative Pro

APPLE, INC • October 2020 - present

• Serves as the ambassador of Apple’s passions, products, and services to  peers by supporting learning opportunities and mentorship.

• Empowers customers to learn, create, and share so they can fully explore how their personal interests can come to life using Apple technology.

• Responsible for programming workshops effectively to improve attendance and engagement for ongoing services and products. 

• Supported AppleCare (Apple At Home) during temporary store closures.

iOS Tier 1 Advisor

APPLE, INC • July 2020 - October 2021

• Helps customers with live support by phone and chat using Apple internal knowledge articles and procedures.

• Handles multiple customers simultaneously while working on the fly to provide appropriate support for customers based on their region.

• Experience working with CORE application and following AppleCare+ quality standards.

Creative

APPLE, INC • July 2020 - present

Uses presentation skills to act as a facilitator, understanding what each user hopes to achieve or learn. Adjusts teaching style to each user's individual skill level, maximizing their understanding of potential creativity unlocked using Apple products.

• Leads scheduled training sessions, interacts with store customers to inspire creativity between sessions.

• Meets sales goals and provides training to peers on monthly sales focuses. 

Multimedia Director

LAS ALTEÑAS, INC • September 2018 - present

• Responsible for developing the Las Alteñas brand and heads digital marketing strategy.

• Storyboards, films, directs, and edits Las Alteñas music videos.

• Collaborates with audio/video engineers to coordinate visual effects during broadcasts.

• Collaborates with clients for events around the U.S. with partners including Don Julio Tequila, Calirosa Tequila, the South by Southwest Festival, Texas Public Radio, Allure magazine, Seaworld, H-E-B, the San Antonio Zoo, the City of San Antonio, and other large local companies.

• Designs branded merchandise using pro apps such as Illustrator, Photoshop, Procreate.

Specialist

APPLE, INC • August 2017 - July 2019

• Provides solutions, demonstrates features, and educates customers on Apple products. 

• Meets sales, business sales, and enterprise sales goals.​

Music Instructor

ST JOHN MUSIC • October 2015 - December 2019

• ​Introduced technology to the studio by using apps and technology to innovate music lessons using students’ passion and creativity. Responsible for recruiting students and parents by demonstrating using technology in music lessons.

• Developed booking system designed to prevent overlapping of lessons for instructors by reserving available teaching facilities, which was implemented in several St. John Music locations.

Clinique Associate Consultant